In 1988, Anna India dela Cruz – Legaspi participated in a trade fair in Roxas City, Philippines by showing her painting on piña cloth; an inventive artistic innovation. In good fate, Rustan’s saw the potential of the product in the form of functional items like hand painted placemats, napkins, and doilies for the high- end market. This big break jump-started the company realizing the potential of the product to the market. The raw material procurement and manufacturing facility was created to serve the requirement. It was then that The Heritage Arts and Crafts was established.

Through the years, more product lines were developed like pina seda, banana seda, abaca cloth, fine abaca, abaca and silk, abaca ribbons. The then dying industry was revived and promoted. The progress has attracted the government agencies like Philippine Textile Research Institute and Design Center of the Philippines to further research and develop new products from indigenous fibers.


Since its launch from the humble beginnings, it has already networked with different provinces in the Philippines and several countries around the world. Constant contacts with foreign buyers are being made to develop new products that are marketable in their own countries. Product researches on the natural fiber are continuously being done in cooperation with the visiting research teams from Spain, France, Ireland, and Canada. Furthermore, trainings abroad were availed through the assistance of foreign governments like Canada Development Assistance program and the government of India.


Heritage Arts and Crafts had been recognized by Asian Institute of Management when a research paper about the company was authored by Prof. Victor Limlingan with the title “Winning With Inferior Resources: A Superior Strategy for Helping the Poor”. The said paper became one of the entries at World Bank’s research competition.


Heritage Arts and Crafts keeps up its vision to develop and supply globally competitive products that embody the Filipino heritage.